It's colleges' turn for nail-biting - The Boston Globe

"We have four weeks to convince students to fall in love with us," said Ann McDermott, director of admissions at the College of the Holy Cross, which calls many accepted students to congratulate them and has alumni call those who live in their area. "You're looking at talented kids with options, so you can't be passive. If you don't make them feel they are wanted, I think you're dead in the water."